Search Engine Optimization (SEO)
Many people arrive at your site via the search engines. The website should be search engine-friendly right from the early web design stages, long before Search Engine Optimization (SEO) is undertaken. Google, the most popular search engine, has strict, constantly changing rules and guidelines. It is vital that these are taken into account during the building of your site.
A website needs to be found
Unless your website is properly optimized for search, it will not rank well in search engines, and those looking for your products and services may never find you. Welcome to Search Engine Optimization (SEO).
What is SEO?
Various factors come together to determine whether or not your site will rank well in the search engines.
Search Engine Optimization (SEO) is the art & science of understanding and manipulating those factors, in order to improve your website’s visibility in “natural” (organic/unpaid) search results.
SEO Tips & Tools: An SEO Expert's Private Resources is an outstanding collection of resources that will help you quickly access numerous SEO secrets. COMING SOON!
You can pay SEO experts for varying degrees of SEO research and methodology, but every website needs basic SEO steps to get indexed accurately by search engines – some of these should take place during the web design/building process.
We take care of some SEO tasks while building your website:
- Basic metatags: These include targeted common-sense keywords for search engines and visitors.
- Title tag: A unique page title tag for each menu page, article, or store product.
- Description tags: Relevant description tags.
- Keyword tags: Relevant keyword tags (many search engines don’t look at these but some still might).
- Image alt tags: Required on all site images.
NOTE: Instructions will be available to teach you how to add metatags while updating your content.
Read: What do visitors want? and What do search engines want?
Your website and SEO
We build your website with SEO in mind, and prepare it for optimization. However, pages will need to be optimized further, as you add content. This is called on-page optimization, and includes:
- Tweaking page texts to include targeted commonsense keywords and phrases.
- Organizing site content for maximum topic targeting that includes: structuring via menus, easy navigation, and linking between pages, articles, and blog posts, etc.
- Home page optimization: In order for the home page to be most effective, copy needs to speak to two distinct audiences:
- Human visitors seeking your services and products.
- Search engines that wish to serve top quality, highly relevant search results.
With so many factors coming together to determine whether or not your site will rank well in the search engines, it is often difficult to understand the underlying reasoning behind effective SEO.
If a so called expert is willing to guarantee you a top position in Google search results for a specific keyword, run. It is impossible to give such a guarantee, since Google itself is constantly modifying its algorithms.
However, by working hand-in-hand with the goals of Google and other search engines, you can achieve what you really need: targeted visitors to your site who are likely to take action.
Once your website’s up and running prospects need to find your site and remain interested.
Search Engine Optimization, Social Media incorporation, and consistent monitoring, breathe life into your site.
Website management on a regular basis is essential to keep it all working, using:
- Search engines: Google, Yahoo, Bing, YouTube (YouTube is now the 2nd largest search engines)
- Social Media: Facebook, YouTube, LinkedIn, etc.
- Web 2.0: Blogs, video sharing, etc.
Managing your Google ranking
- Constant monitoring can show you sensitive or harmful content that hurts your Google ranking.
- To show what action needs to be taken, you can receive monthly reports and strategic updates as a result of such monitoring.
Web 2.0 & Social Media
- It’s just a matter of time before your competitors will be using Social Media, if they are not doing so already.
- You too, should be using Social Media tools like blogs, Facebook, Twitter and LinkedIn to promote your business.
- Read more about Social Media & Web 2.0.
- Web Design
- Graphic Design
- Logos & Corporate Identity
- Design Packages - Request a price estimate today.