Web 2.0 & Social Media
The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in a virtual community, in contrast to websites where users (consumers) are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mash-ups, and folksonomies. – Wikipedia
The web is constantly changing
Keep your site interactive
- The focus of Internet marketing continues to change with Web 2.0. We are all part of the social media revolution.
- Interaction with your customer is key.
- It is all about user-centered design, interactive information sharing, and collaboration.
Web 2.o and Social Media allow customers to let you know what they want, so you can respond to them.
Many successful businesses use the latest features of the Internet to interact and converse with their customers. Today’s businesses know exactly what their customers want. They learn this through social media:
- Blogs
- and other Internet social media tools
Social Media: A business tool
People are talking about your business on Facebook and Twitter.
Are you participating in the conversation? If you are not involved in Social Media, someone may be responding for you, which can hurt your business.
- Social Media gives businesses capabilities beyond what they ever had in the past: to learn what the market is asking for.
- Today people care more about how their social graph ranks them, then about their Google rankings.
- Businesses are using Social Media as an important tool to acquire leads and new customers, as well as to help them better serve existing customers.
How can you benefit from Social Media?
Social Media includes tools such as Facebook, YouTube, and Twitter that are becoming an essential part of marketing.
Watch this video for a better understanding of the importance of Social Media in business.
It’s just a matter of time before your competitors will be using Social Media, if they are not doing so already.
You too, should be using Social Media tools like blogs, Facebook, Twitter and LinkedIn to promote your business.
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